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| Know Thy Niche [ 5/25/2005 ] |
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. . . With young clients, learn about their lifestyle in order to develop a skin care strategy. In addition to hormones, inexpensive and highly comedogenic skin care products and makeup, as well as gooey hair products that build up on the pillowcase, often are the culprits, so teen clients are a prime market for non-comedogenic retailing. Debi Byrnes, a former skin care therapist and "acne survivor" in Los Angeles, helms a national pilot program, Clear Up Skin Care, dedicated to addressing teen skin problems and self-esteem. This non-profit program currently is offered in public middle school classrooms, but may inspire your ideas for drawing the teen market to your skin care center. Log on to www.clearupskincare.org for more information.
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